Qlair – Indoor air quality and HVAC filter monitoring for buildings and facilities
Qlair, a leading provider of indoor air quality monitoring and analytics, approached us with the goal of revamping their website to offer a more comprehensive insight into their products and capabilities. The primary challenge was to update the layout and design of existing pages, incorporating approximately 10 new main pages and additional ones of lesser importance. The client sought consultation on improving the flow, adopting a conversion-centered layout, and enhancing the overall user experience.
Additionally, Qlair expressed the urgency to launch specific pages, including COVID-19 solutions, markets, and partners. The client provided a presentation with content ideas but lacked confidence in the structure, expressing the need for a well-defined layout to guide the creation of compelling copy.
Our approach began with a thorough analysis of Qlair’s current website, understanding their target audience, and assessing industry standards. We collaborated closely with the client, conducting comprehensive consultations to comprehend their unique offerings, brand identity, and future goals.
We initiated the redesign process by proposing wireframes and prototypes for key pages, ensuring a streamlined and conversion-focused layout. This involved reimagining the main pages to showcase Qlair’s products and capabilities effectively. For the urgent pages related to COVID-19 solutions, markets, and partners, we prioritized their development, ensuring a quick turnaround without compromising quality.
Considering Qlair’s industry position and audience, we aimed for a professional yet inviting design, aligning with the brand’s ethos. The proposed layout provided a clear pathway for visitors to understand Qlair’s services, fostering engagement and potential conversions.
To accommodate Qlair’s future plans, we considered the addition of a podcast section, ensuring the website architecture was scalable and adaptable to evolving content needs.
The redesigned Qlair website successfully met the client’s objectives. The improved layout and design provided a comprehensive look into their products and capabilities, offering an enhanced user experience. The main pages were updated, and the COVID-19 solutions, markets, and partners page were promptly integrated. The website now reflects a balance between professionalism and approachability, aligning with Qlair’s brand image.
The client expressed satisfaction with the final result, emphasizing the seamless flow and conversion-centered design. The website not only meets current needs but is also prepared for future additions such as the planned podcast. Qlair can now present a modern, user-friendly online presence that resonates with their target audience, including facilities management, operations, energy management, building technology companies, and resellers like HVAC contractors and consultants.
This case study showcases our ability to collaborate closely with clients, understand their unique challenges, and deliver tailored solutions that meet and exceed
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